Today I saw something on twitter about “apps for productivity”. Actually it was a book about apps for productivity—you know, a guide to help you get the most out of your apps that help you get the most out of your workday. It had a really nice retro-chic cover and I’m sure a lovely, intuitive, well-branded website to go with it.
The idea of an app for productivity strikes me as gross and smells like that feeling I used to get sitting in the office with my two computer screens in front of me, my mind churning, clicking about, opening spreadsheets, considering my career, my company’s trajectory, feeling into the internet and the thousands of people online all developing their brand or whatever, getting juiced and drinking coffee and feeling, briefly, like I was really getting something done. I remember, too how I felt at 4pm with an hour or two to go in the office, my body tired and my mind fried and wishing like hell I could go home, knowing that I’d squeezed from my self every last bit of creative juice and I wasn’t going to get a darn thing done for the rest of the day.
Today I sat and listened to a mockingbird and I noticed that the mockingbird was singing to the neighbor’s trees that had throughout the day been harshly cut back by chainsaws even though all their new branches had already begun to bud. The mockingbird was singing to the tree earnestly and with utter dedication, and he wasn’t concerned about keeping track of what he was doing or whether or not he was noticed. He was moving from branch to branch, landing on the sawed-off stubs of the tree and telling the tree that it still was beautiful to him and that everything was going to be OK.
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